PSAC PRAIRIES

WTF Is PSAC PRAIRIES?

ANIMATOR

PSAC Prairies were a union looking to grow their reputation with a splash. The result is this cheeky, bold, and convention-defying campaign that embraces the complete unfamiliarity most people had with PSAC Prairies.

I had a blast bringing these kinetic text pieces to life. I got to take an irreverent script and art direction that was full of attitude, and added quirky, playful motion to support the tone of the campaign.

Creative Direction by Pierre Chan

Art Direction by Valerie Thai

Written by Nathan Hare

Produced by Point Blank Creative