OXFAM CANADA

WHAT SHE KNOWS MATTERS

Director / ART DESIGN / Storyboard Artist / LEAD ANIMATOR

Oxfam Canada had the goal of creating a campaign which was designed to raise awareness around issues women faced in conflict zones, such as the rohingya refugee camps in Bangladesh. At the centre of this campaign was a flagship video I was tasked with creating. It was a remarkable opportunity, and a chance to do a deep creative dive into creating an emotional and impactful animated world. ‘What She Knows Matters’ was one of the most challenging and rewarding projects I’ve ever been able to work on, and has been viewed hundred of thousands of times across multiple online platforms.

Backgrounds Colour by Roxie Zagar

Animation Cleanup by Elie Khalil and Raquel Travé Asensio

Sound Design by Eugenio Battaglia

Produced by Point Blank Creative